The glo pillow

Designed as an alternative to the traditional alarm clock, The glo pillow is a response to a brief to create a product which helps to combat the pressures of a "24 hour" lifestyle. The pillow uses an LED fabric to wake the user using light. This pillow surface also shows the time using the grid of LEDs below. 40 minutes before the pre-set alarm time the pillow begins to glow and gently brings the user out of sleep. This natural waking process helps to set your "body clock" and apparently results in more healthy sleep/wake patterns.

Wonder if this pillow can withstand drool or if I would start hating my pillow if I had something like this.